Adding Tracking Tag to a Creative in DV360
Introduction
This guide provides a step-by-step process for adding an HTML tracking tag to a creative in DV360 (Display & Video 360). Following these instructions ensures that the tracking tag is correctly inserted using a SCRIPT tag with the ASYNC attribute.
Prerequisites
- Access to DV360 with the appropriate permissions to edit creatives.
- The HTML tracking tag that needs to be inserted.
Steps
1. Login to DV360
Open your web browser and navigate to the DV360 login page.
Enter your credentials and click Sign In.
2. Navigate to the Advertiser
From the DV360 homepage, use the navigation panel to locate and select the appropriate advertiser.
If you have multiple advertisers, use the search bar to quickly find the specific advertiser.
3. Access the Creatives Menu
In the advertiser’s dashboard, expand the Creative menu.
Click on Creatives to view the list of all creatives associated with the advertiser.
4. Search/Filter for the Creative
Use the search bar or filters to locate the creative you want to edit.
Once found, click on the creative to open its details.
5. Edit the Creative
When the Creative Details tab loads, you will see various panels with information.
Expand the Additional details panel to access more options.
6. Insert the HTML Tracking Tag
In the Append HTML tracking tag section, you will add your tracking tag.
Insert the tag using a SCRIPT tag with the ASYNC attribute as shown below:
7. Save Changes
After inserting the tag, review the changes to ensure they are correct.
Click Save to apply the changes to the creative.
By following these steps, you can successfully add an HTML tracking tag to a creative in DV360. Remember to always use the ASYNC attribute with the SCRIPT tag to ensure optimal performance.