ClearTrust’s Postback functionality is used to send real-time notifications (callbacks) to your server or tracking platform whenever specific events occur, such as a fraudulent traffic detection or conversion. This allows you to automate actions like blocking users, updating campaign metrics, or triggering other processes based on the fraud detection results.
How ClearTrust Postback Works:
Integration Setup:
You configure ClearTrust to send Postback notifications to your server by providing a Postback URL. This URL acts as the endpoint to which ClearTrust sends event data.
The Postback can be set to trigger based on various conditions such as fraudulent clicks, high-risk traffic, or specific user interactions.
Event Triggering:
When ClearTrust detects a significant event (e.g., traffic identified as fraud, suspicious activity, or conversions), it generates a Postback request.
The event triggers could be tied to fraud detection scores, invalid clicks, or custom campaign metrics.
Data Transmission:
The Postback URL receives detailed data about the event, such as:
Traffic quality score: Ranges from 0 (clean) to 3 (high risk).
Event type: Click, conversion, lead, etc.
Timestamp: When the event occurred.
IP address: Information about the user’s device and location.
User-agent: Browser or device used to interact with the website.
Fraud type: If detected, the type of fraud (e.g., bot traffic, click fraud).
This information is sent in the form of a GET or POST request, depending on your configuration.
Actionable Insights:
Once your server receives the Postback data, you can automate various responses such as:
Blocking fraudulent users: Automatically block traffic sources marked as high-risk or invalid.
Updating tracking platforms: Update your analytics or affiliate tracking platforms in real-time to reflect clean vs. fraudulent traffic.
Campaign optimization: Adjust bidding strategies, block sources, or pause campaigns based on fraud detection reports.
Customizable Parameters:
ClearTrust Postbacks support custom macros, allowing you to define specific parameters and data points that should be included in the callback. This makes the Postback highly flexible, ensuring you only receive the data relevant to your tracking or analytics systems.
Real-Time Feedback Loop:
The Postback enables a real-time feedback loop between ClearTrust and your server. As fraudulent or suspicious events are detected, your system can take immediate action to mitigate the impact, such as updating affiliate networks, preventing payments for fraudulent leads, or stopping invalid clicks.
Benefits of Using ClearTrust Postbacks:
Automated fraud mitigation: Postbacks allow you to block fraudulent traffic sources in real-time without manual intervention.
Enhanced campaign optimization: By receiving instant fraud alerts, you can tweak your campaigns and targeting strategies based on live data.
Accurate attribution: Postbacks help ensure that only genuine leads and conversions are counted, improving the accuracy of your performance tracking.
Seamless integration: ClearTrust postbacks can integrate with various third-party tracking platforms, affiliate networks, and custom tracking systems.
Example Postback URL Format:
https://yourserver.com/postback?event={event_type}&score={fraud_score}&ip={ip_address}×tamp={timestamp}In this format:
event_type: Could be a click, conversion, lead, etc.
fraud_score: The traffic quality score assigned by ClearTrust.
ip_address: The IP of the user.
timestamp: Time of the event.
Common Use Cases:
Click Fraud Prevention: Trigger a Postback to block traffic sources once a fraud score exceeds a certain threshold.
Conversion Tracking: Ensure only valid conversions from clean traffic are registered, reducing payouts for fake leads.
Affiliate Fraud: Automatically flag and prevent payments for fraudulent affiliate traffic.